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How The Coronavirus Is Transforming Innovation

Adi Gaskell Contributor


The coronavirus pandemic has had a profound impact on the lives of most of us. There is scarcely an activity that has not been affected in some way, and our professional life has been no exception. Many businesses have shut down, with many more having to drastically alter their operations to support social distancing or new patterns of consumer behavior.


Pre-covid, innovation folk would talk about the value a "burning platform" plays in driving lasting change, and for many businesses, this has been just such a burning platform. Firms have responded in a number of ways. For instance, many have successfully identified "low-hanging fruit" that can be rapidly and inexpensively implemented. Grocery stores installing shields for checkout staff, for example, or restaurants pivoting to takeout services.


Pre-covid, innovation folk would talk about the value a "burning platform" plays in driving lasting change, and for many businesses, this has been just such a burning platform. Firms have responded in a number of ways. For instance, many have successfully identified "low-hanging fruit" that can be rapidly and inexpensively implemented. Grocery stores installing shields for checkout staff, for example, or restaurants pivoting to takeout services.



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